It’s the start of a brand new week and month (yes it’s already December!) and I am already feeling so accomplished!
For the past few years, I’ve done quite a bit of my business on memory alone. I remembered if I was booked for a date without having to look at my calendar, I knew exactly how many 5x7s every bride was supposed to receive, and I mentally kept track of each referral credit clients had earned. Despite how busy I was becoming in 2014, I was still using my old workflow and trying to remember it all. I never wrote anything down when I put in client product orders and I ended up ordering a couple’s engagement guestbook twice. My disorganization was costing me money!
I have had a growing to-do list over the past few months, but the busy wedding season made it pretty easy to always “put it off til tomorrow”. Then this past Friday I realized that December was only TWO days away, meaning I had only 4 or 5 months until the season started back up again. I’m sure to most people 4 months seems like a long time, but there is SO much photographers need to do during the off-season, it almost doesn’t seem like enough time! After the realization of how close the end of the year is, I got myself together and started checking a bunch of things from my to-do list.
For some reason, I really hate reading long articles on the computer. There’s just something about the feeling of a book or paper in my hand, which is why I really have no interest in purchasing a Kindle. Usually when I see a photography article or blog post which interests me, I’ll print it out and put it into a binder so I can read it (along with a highlighter) later. I pulled out the huge binder yesterday and saw that I had articles printed back in April that I hadn’t even looked at yet! I silently scolded myself, realizing how pointless and wasteful it was to print so many pages of words and never bother to read them. So, I stayed up all night and read every single page. Maybe it wasn’t completely necessary to stay up until 4:30am reading all of these print outs, but when I awoke on Saturday, I felt brand new. I didn’t stop there; I re-organized all of my client files and K. Moss Photography templates, emails, etc.
I’ve put together a more organized and time-reasonable list of things I’d like to accomplish by the first of the year and will be sharing my progress as I go (please feel free to help keep me in check!).
- Order and set up client workflow system
- Pre-pack wedding welcome kits
- Revamp website
- Blog Monday through Friday
- Update ‘Engaged’ and ‘Weddings’ magazine
- Come up with new ideas for surprises
- Work on new pricing
- Order new packaging supplies
It is SUCH a relief to start tackling these projects and I am really looking forward to see where these changes bring me!