‘Shoot and burn’ is becoming a popular wedding trend with some photographers in the industry. In case you aren’t familiar, it is simply when a photographer shoots a session, wedding, or other event and simply provides digital files (sometimes edited, sometimes not) – and that’s it. I’ve considered taking this route to save on costs, profit more, and cut out of lot of legwork – but I can’t.
When K. Moss Photography was being born, I promised myself that I would give my brides a full experience. While I wanted to ‘wow’ them at the first phone call or email and through the wedding planning process, I didn’t want it to stop there.
I wanted them to race to the door when their bell rang, excited to receive the huge box Mr. FedEx man was holding. I wanted them to run into the living room, eager to cut open the packaging tape. I wanted their eyes to light up as they sifted through the tissue paper, seeing an array of pretty boxes inside each wrapped with a large blue bow. I wanted them to unwrap each print, instantly trying to think of the perfect spot to display it on their wall. I wanted them to have the print quality that only a professional lab can provide. I wanted them to be reminded of the happiest moments in their lives each time they entered a room.
I wanted to give an experience.
I have put so much thought into this, contemplating if I should join in on the trend of delivering only files or if I wanted only offer files in addition to prints. After deliberating for nearly six months, I decided that by eliminating prints and offering only files, I would be failing my brides. I would be taking away from the experience they so much deserve. Although some photographers may disagree with my decision and feel this will impact my business in a negative way, my brides truly value not only photography but also the full experience K. Moss Photography offers.